In 2013, 75 students were asked to focus on the following question: ‘How can we enhance Dutch business with China?’ Next to this overarching research question, the students were divided among four group projects focusing on ‘outsourcing’, Chinese top talent, green labeling and entrepreneurship.As an upcoming economy, China offers many business opportunities. But how can we enhance Dutch business with China? In order to grasp those opportunities, Dutch businesses need to understand the changing Chinese domestic market and to strengthen their talent pool. Here, the Dutch government plays a facilitating role.
As an upcoming economy, China offers many business opportunities. But how can we enhance Dutch business with China? In order to grasp those opportunities, Dutch businesses need to understand the changing Chinese domestic market and to strengthen their talent pool. Here, the Dutch government plays a facilitating role.
Het Financieele Dagblad (Dutch Financial Times)
The last two decades, production of goods has moved towards Asia, particularly towards China. This so-called outsourcing provided massive cost-saving opportunities for companies. Recently, however, a shift in direction can be observed; back to domestic operations. What does this ‘reshoring’ of activities mean and why do companies do this? Does outsourcing to China have a future? Fifteen NAHSS delegates worked on this issue by means of doing their own research and writing an in-depth article that was published in the FD Outlook, a quarterly supplement of the Dutch Financial Times. During their writing, they were guided by the Chief Editor of the FD Outlook. Their findings can be found here (in Dutch).
Chinese top talent
One of the goals of the NAHSS is to prepare Dutch students for a future in Asia. One of many challenges that Dutch multinational corporations experience in China is gaining and retaining young Chinese top talent. In this project, the students worked as consultants for companies such as AkzoNobel, Philips, DSM, Shell, FrieslandCampina, Unilever and ASML. They asked the NAHSS to investigate the best ways to attract and retain high-potential Chinese employees. The students operationalized this by means of surveying employees and assessing company’s HR-policies to find out what factors determine why Chinese talents choose a certain employer. The students formed small groups of 4 to 5 students, all collaborating with one of the seven Dutch corporations. Find the full report here.
Sustainability is an important global topic. How can we take care of the environment without compromising on luxury? The Dutch Lean and Green programme is successful in making the transport sector more sustainable and more cost-efficient. In Hong Kong, however, transport is all but sustainable. In this project, the students conducted a feasibility study on translating this Dutch sustainability label to Hong Kong. The students cooperated with a variety of parties, such as the government, NGOs and multinational firms. Click here for the report.
How can Dutch companies benefit from opportunities that pop up as a result of the upcoming Asian economies? What are the main differences between doing business and investing in China or in the Netherlands? During this project, students investigated several aspects of doing business; differences in culture, law, regulations, tax systems, finance and social security were examined. They wrote a manual on how to do business in China and/or in the Netherlands. The work was done in two teams of 7 persons with multidisciplinary backgrounds. The teams were coached to answer questions upon team building, strategic plans and progress. Moreover, the teams visited several NAHSS partners to gain first-hand-insights into the pressing issues. Find the project findings here. To visually enhance your understanding of this last topic, see this movie.