In 2014, the NAHSS expanded to 100 students. This time, the group was given an overarching theme – Urbanisation and there were 10 group projects all focusing on different aspects within urbanisation. The aim of this year was to gain an insight in what the Netherlands and China can learn from each other on the field of urbanisation. Five projects were initiated by our partners (both ministries and companies) and five projects were organized by Het Financieele Dagblad (the Dutch Financial Times).
Het Financieele Dagblad (Dutch Financial Times)
The five teams that choose one of the urbanisation’s sub themes shaped their own projects by working with the Dutch Financial Times, Mckinsey and PwC consultants and leading experts in the field. They focused on five different themes (in Dutch):
- Urban living in Taipei
- Agri & Food in Taipei
- Sustainability in Hong Kong
- Culture & Identity in Hong Kong
- City Politics in Shanghai
Ten students were asked to explore the Chinese dairy landscape. FrieslandCampina asked them to focus on the following question: What are the key drivers that will change the Chinese dairy production landscape in the coming years?’
The KPN group of ten students was asked to focus on the ageing population and the challenges that this will bring for both the Chinese as the Dutch society. KPN asked them to explore how KPN could successfully adapt to this phenomenon and what role the company could play in the so-called ‘ageing challenge’.
Nuffic/NESO and the Dutch Ministry for Education, Culture and Science
This group was asked to look into the possibilities of starting a so-called living lab in China. A living lab is an instrument to facilitate bilateral cooperation and joint-development of applied knowledge with industry. This group was asked to promote the concept in Beijing.
TNO and the Ministry of Infrastructure and Environment
These ten students had to look into the concept of ‘smart cities’. The Dutch are famous for their urban planning skills and Dutch institutions are successful all over the world with their so-called ‘smart cities’. At the same time, Chinese cities are growing exponentially and there is a growing demand for urban planners. This group was asked to explore the possibilities for Dutch urban planning institutions in China.
This group of students was asked to look into the possibilities of Unilever’s Sustainable Living Plan and how these ideas could be implemented in the Chinese market. The group eventually decided to focus on dental care and developed a new marketing strategy for Unilever Shanghai.
The findings of all groups were merged as executive summaries. Click here for the findings of all groups.